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WELA brand refresh

an Ethos of community and Togetherness

A community of women and gender diverse people who support positive change for the climate and environment through community building, leadership training programs and events.

The brief was to refresh their brand in order to attract a younger, diverse female audience while still retaining the sense of community and togetherness amongst their older community members. Part of the brief was to strengthen and energise the brand, steering away from seeming too corporate and needing to retain its ethos of community and its purpose of protecting the environment through female empowerment and leadership.

The new brand mark was refreshed to represent community, feminity and sisterhood, strength and leadership. Its bold and confident execution demonstrates authority and engagement. The globe motif represents fluidity, motion and flowing communication in addition to the more obvious representation of Earth. The colour palette is representative of the ocean, land and a nod to the feminist movement. The overall visual system connects the viewer with the issues at hand and portrays WELA as inviting, progressive, and relevant to the protection of the environment and fight against climate change.


Women’s Environmental Leadership Australia