The client’s brief was to create three promotional pieces to assist with the launch of a wedding photography business that sits alongside an established commercial photography brand.

Research was conducted into the wedding photography sector and the decision was made to maximise page layouts to include full bleed images that emphasised the client’s beautiful wedding photography skills. 

The choice of a traditional serif typeface for titles complimented well with the newly designed logo and a sans serif typeface was used for easy reading body text. Also playing homage to classic wedding traditions, a colour palette which consisted of beige and brown was used.