Presenting a program full of hope, EFFA’s 2021 summer festival delivered stories of the individual heroes and communities who are using the power of Action, Progress and Resistance to cultivate change, showcasing the lessons that can be learned from these activists and how the post-COVID world could be a catalyst for bringing about positive environmental impact.
Through coming together around the medium of film, the online program was designed to galvanise community by providing a platform for those striving to make a difference.
The concept presented the visual imagery of birds at sunset, the colours used were reminiscent of summer.
The application of the Summer of Change campaign included outdoor advertisements (Rockposters) and digital ads through social media.
The identity was visually captivating, resulting in attracting new audiences and broad engagement within the existing EFFA community.
Environmental Film Festival Australia