A brand refresh was conducted in 2021 with the owner of The Cat Butler premium cat-minding service business based in Melbourne and Adelaide, Australia. Keeping the cat motif was important to the owner therefore emphasis was placed on choosing the right typeface and placement of the brand mark which better reflected the persona of the business. 

The end result is playfully modern, fresh and reminiscent of feminine qualities. 

Printed collateral such as Christmas and Thank You cards were created to offer customers a personal touchpoint with the business.