The brand mark was refreshed to represent community, warmth and empowerment. By changing the typeface to a bold upper-case while marrying it together with a lighter text created a feeling of authority while still retaining a feminine quality. The colour palette was brightened from a sombre red and navy to a myriad of bright, fresh colours that represented youth, positivity and creativity. The introduction of gradients, circles and textural elements across marketing campaign collateral also brought vibrancy to a somewhat traditional aesthetic.

The overall visual system portrays OLMC Heidelberg as an inviting, progressive, and community focussed high school for girls.