UNICEF, also known as the United Nations Children’s Fund, is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. The agency is among the most widespread and recognisable social welfare organisations in the world, with a presence in 192 countries and territories.

In December 2021, UNICEF Australia ran its own campaign to raise money to purchase COVID-19 vaccines for third world countries. The campaign included printed posters, Sydney Airport digital display screens, HTML5 Google ads and staff e-signatures. 

Click here to view the HTML5 Google ads created for the campaign.