Visual Identity – Summer of Change
Client: Environmental Film Festival Australia (EFFA)
Summer of Change was the second of four seasonal Festival taking place across 2020 and 2021.
The festival delivered stories of the individual heroes and communities who are using the power of Action, Progress and Resistance to cultivate change, showcased the lessons that can be learned from these activists and how the post-COVID world could be a catalyst for bringing about positive environmental impact.
Through coming together around the medium of film, with documentaries, First Nations voices, short packages and even an animation featuring talking dogs, the online program was designed to galvanise the community by providing a platform for those striving to make a difference.
Brief:
Create a visual identity for the online festival EFFA presents: Summer of Change taking place from 21 January – 4 February 2021.
Concept/Ideation:
A review of the general topics to be covered by the festival program formed the basis of ideas around what the visual identity would entail. Images of transient change came to mind and two creative concepts were created for the client.
The first concept played on the visual imagery of birds at sunset, the colours used were reminiscent of summer.
The second creative option uses the visual imagery of planet earth and its changing climate. The gradient backgrounds were a nod to climate change and the vertical masthead symbolic of science.
Outcome:
The client chose creative concept one – the ambient summer gradient background with flock of birds.
The application of the Summer of Change campaign included strategically placed outdoor advertisements (Rockposters) and digital ads through social media. The identity was visually captivating, resulting in attracting new audiences and broad engagement within the existing EFFA community.
