Visual Identity – Film Festival – Environmental Film Festival Australia

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Client:
Environmental Film Festival Australia (EFFA)

Context:
EFFA presents: Out of this World is a thought-provoking online program featuring films and programs, live streamed and available on demand.

Out of this World takes a closer look at the interactions between science, technology, philosophy and art, and aims to facilitate conversations that make the familiar unfamiliar – or strangely familiar and familiarly strange.

Brief: 
Create a visual identity for the online festival EFFA presents: Out of this World taking place from Thursday 29 October – Sunday 8 November 2020.

Concept/Ideation:
A review of the general topics to be covered by the festival program formed the basis of ideas around what the visual identity would entail. Unable to use imagery relating to the shown films due to copyright fees, imagery relating to the topics were found online to set the tone of the festival. A total of seven images were chosen as hero images to cover the various topics however in the end, the campaign focussed on three or four key images. Treatment of the images included overlaying brand colours on top to create a uniform image that did not distract viewers from the messaging of the campaign. A masthead was created and was used alongside the hero images to form the basis of the visual identity for the festival.

Outcome:
The application of the Out of This World campaign mostly included digital ads through BEAT and online ads through social media. The eye-catching identity was visually captivating, resulting in attracting new audiences and broad engagement within the existing EFFA community.