Campaign work – InPress

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Client:
InPress Magazine

Hypothetical Brief: 
Design a promotional postcard that visually communicates a strong aesthetic link to the band/artist’s type of music.

Outcome:
The band’s name is Tinsmoke and a duo tone image was created in the shade of white and grey to represent the metallic name. The inclusion of silver foil as the postcard’s embellishment makes the band name stand out visually against the background.

A muted image of the stage set is used to indicate the back of the postcard from the front.

The overall design presents a moody atmosphere and conveys the style of music to the audience in an effective manner.

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