Campaign work – InPress
Design a promotional postcard that visually communicates a strong aesthetic link to the band/artist’s type of music.
The band’s name is Tinsmoke and a duo tone image was created in the shade of white and grey to represent the metal. The inclusion of silver foil as the postcard’s embellishment makes the band name stand out visually against the background.
A muted image of the stage set is used to indicate the back of the postcard from the front.
The overall design for this hypothetical brief presents a moody atmosphere and conveys the style of music to the audience in an effective manner.