Advertising Campaign – Crumpler
Client:Crumpler Brief:Create a Crumpler advertisement campaign to promote its new range of bum bags by presenting a single-minded proposition that would successfully appeal to university students. Outcome:Two campaigns were created to answer the hypothetical brief. Ad Campaign 1: Outdoor advertisement placement The single-minded proposition developed
Campaign work – InPress
Client: InPress Magazine Brief: Design a promotional postcard that visually communicates a strong aesthetic link to the band/artist’s type of music. Outcome: The band’s name is Tinsmoke and a duo tone image was created in the shade of white and grey to represent the metal.
Visual Campaign – Art Exhibition
Client:Guggenheim Museum Brief:Design a promotional campaign for an art exhibition, creating a look that is in-line with the chosen art period and organisation’s brand. Outcome:An exhibition which exhibited at the Guggenheim in 2014 was chosen to answer this hypothetical brief. Two types of
Packaging – Cucina Colosseo
Client:Cucina Colosseo Brief:Create a sub-brand and packaging design for a new gourmet product range consisting of pizza, pasta and sauce. Outcome: In order to answer this hypothetical brief, the direction of the final design formed around the concept that the range of pizza,
Brand Refresh – Monell’s
Monell's restaurant, Nashville, Tennessee, USA Client:Monell's Brief:Develop a brand refresh for a Nashville based Southern-style hospitality establishment called Monell’s. Concept/Ideation:It was important to stay true to Monell's southern roots while elevating and modernising its visual identity to attract new customers as well as
Brand refresh – Dairy Bell
Client: Dairy Bell Ice Cream Brief: Find an existing identity that requires a logo refresh. Outcome: Australian company Dairy Bell Ice Cream was chosen as the client to create a logo refresh for this hypothetical brief. The brief was answered by producing a more contemporary looking
Branding – Craft Beer
Client: Kinns Ale Brewing Company Brief: Develop a product name for a craft beer that suits the boutique nature of the beer, the traditional methods by which it is brewed so it will appeal to the beer’s target audience. Outcome: To answer the hypothetical brief,